10 Okt 2008
How Search Engines May Use Images to Rank Web Pages
Images on a web page can provide a chance to express ideas in a visual way that can convey a considerable amount of information, and may also add to the attractiveness and perceived quality of a site.
When search engines rank pages in search results, images may have some impact in those rankings.
A search engine might look at the captions associated with pictures, or alt text provided as an alternative for when people browse the Web without images turned on or when those browsers are using screen reading software.
Search engines might also look at text surrounding an image, especially within the same HTML container, or block or segment.
Those indexing services could also associate other content on a page with an image, including the page’s title.
di 11.20
Label: Search Engine
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