1 Nov 2008
Keywords Selection - How To Select The Right Keywords For SEO
Keywords selection is a very important process before you start applying SEO to your website. This is because without proper keyword planning, your SEO effort will not bring you any conversion as visitors to your site are not targeted at all. Relevancy is the key here.
When you are doing your keyword research, it is important for you to choose the most relevant keywords for your business. Basically, keywords can be categorized into 3 types, which are: Too Hot Keywords, Just Right Keywords, and Too Cold Keywords. "Too Hot Keywords" are words like "florists", "translation", or "gifts". These types of keywords are too generic, which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: aircon servicing, Singapore translation agency") By optimizing those "Just Right" keywords, you can get more targeted traffic to your website and increase the chance of conversions.
For SEO, it does make more sense to target keywords that fall in the Just Right category. As for "Too Cold Keywords", they are usually long-tail key phrases like "corporate gifts for any event and budget". When SEO is done correctly, you will get traffic from the long tail phrases due to the overall
targeted keyword theme. So what do I mean by targeted keyword theme?
The bad new is that an optimizer will not be able to predict what kinds of long tail keywords that searchers will use. Therefore, long tail SEO can only be done by targeting the right keyword theme and creating relevant content.
When coming up with long tail content, just treat yourself as an educator. Write informative articles to educate your target market about the product or service that you are providing. In this case, you will be able to move your prospects that are in the research phase to the buying phase, which increases your chance of conversions.
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