2 Jan 2009
Using Keywords research to diversify link profiles
Using your keyword research when crafting link profiles is extremely important for both internal and external tagging. Crafting link profiles is all about related diversity. What I mean by that is we want to have a diversified link text collection that is made of up related phrasings and creates a ‘theme’ in the eyes of a search engine.
A full featured link profile for a given page or website should be diverse in links texts as well as timing of the links. Search engines look for anomalies in these areas and can discount or devalue your links if it believes them to be artificially crafted. I would say the thresholds are likely reasonably high (for major link spammers) but it is still an area of interest and potentially concern.
Beyond the fact that there is the potential for running afoul of the search engines, creating diversity and themes will ultimately create a stronger link profiles and naturally create long-tail traffic opportunities as well.
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