trik dan tips SEO

Search engine Optimization for E-Commerce Business

2009-11-04T23:42:00.000-08:00

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

There are different ways Yahoo/Overture will charge you

2009-10-04T23:16:00.000-07:00

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Yahoo offers a chance o increase their traffic by using their services

2009-09-04T23:10:00.000-07:00

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Web hosting Services and Domain names

2009-03-17T02:13:00.000-07:00

Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

Tips to Increase Ranking and Website Traffic

2009-02-10T02:05:00.000-08:00

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

The Importance of Search Engines

2009-01-27T02:05:00.000-08:00

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

What Is Search Engine Optimization ?

2009-01-19T02:05:00.000-08:00

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Keyword Destiny for SEO

2009-01-17T02:05:00.000-08:00

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site

.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How do Search Engines rank web pages?

2009-01-04T03:21:00.000-08:00

Search engines rank web pages according to the software’s understanding of the web page’s relevancy to the term being searched. To determine relevancy, each search engine follows its own group of rules.

For example, if the keyword appears in the title of the page, then it would be considered to be far more relevant than the keyword appearing in the text at the bottom of the page.

Search engines consider keywords to be more relevant if they appear sooner on the page (like in the headline) rather than later. The idea is that you’ll be putting the most important words – the ones that really have the relevant information – on the page first.

Search engines also consider the frequency with which keywords appear. The frequency is usually determined by how often the keywords are used out of all the words on a page. If the keyword is used 4 times out of 100 words, the frequency would be 4%.

Of course, you can now develop the perfect relevant page with one keyword at 100% frequency - just put a single word on the page and make it the title of the page as well. Unfortunately, the search engines don’t make things that simple.

While all search engines do follow the same basic rules of relevancy, location and frequency, each search engine has its own special way of determining rankings. To make things more interesting, the search engines change the rules from time to time so that the rankings change even if the web pages have remained the same.

One method of determining relevancy used by some search engines (like HotBot and Infoseek), but not others (like Lycos), is the Meta tags. Meta tags are hidden HTML codes that provide the search engine spiders with potentially important information like the page description and the page keywords.

Meta tags are often labeled as the secret to getting high rankings, but Meta tags alone will not get you a top 10 ranking. On the other hand, they certainly don’t hurt.

In the early days of the web, webmasters would repeat a keyword hundreds of times in the Meta tags and then add it hundreds of times to the text on the web page by making it the same color as the background. However, now, major search engines have algorithms that may exclude a page from ranking if it has resorted to “keyword spamming”; in fact some search engines will downgrade ranking in such cases and penalize the page.

Link analysis and ‘clickthrough’ measurement are certain other factors that are “off the page” and yet crucial in the ranking mechanism adopted by some leading search engines. This is quickly emerging as the most important determinant of ranking, but before we study this, we must first look at the most popular search engines and then look at the various steps you can take to improve your success at each of the stages – spidering, indexing and ranking.

Top Search Engines in The World

2009-01-03T03:21:00.000-08:00

Ok, so you may know how the search engines work and you may know that you need to be listed by them, but do you know which engines get you more bang for the buck? In this week’s installment, we will review the top search engines on the Internet today.

Google
Google has increased in popularity tenfold the past several years. They have gone from beta testing, to becoming the Internet’s largest index of web pages in a very short time. Their spider, affectionately named “Googlebot“, crawls the web and provides updates to Google’s index about once a month.

Google.com began as an academic search engine. Google, by far, has a very good algorithm of ranking pages returned from a result, probably one of the main reasons it has become so popular over the years. Google has several methods which determine page rank in returned searches.

Yahoo
Yahoo! is one of the oldest web directories and portals on the Internet today, and the site went live in August of 1994. Yahoo! is a 100% human edited directory, and provides secondary search results using Google.

Yahoo! is also one of the largest traffic generators around, as far as web directories and search engines go. Unfortunately, however, it is also one of the most difficult to get listed in, unless of course you pay to submit your site. Even if you pay it doesn’t guarantee you will get listed.

Either way, if you suggest a URL, it is “reviewed” by a Yahoo! editor, and if approved will appear in the next index update.

AltaVista
Many who have access to web logs may have seen a spider named ’scooter’ accessing their pages. Scooter used to be AltaVista’s robot. However, since the Feb 2001 site update, a newer form of Scooter is now crawling the web. Whichever spider AltaVista uses, it is one of the largest search engines on the net today, next to Google.

It will usually take several months for AltaVista to index your entire site, although the past few months scooter hasn’t been deep crawling too well. Unlike Google, AltaVista will only crawl and index 1 link deep, so it takes a good amount of time to index your site depending on how large your site is.

AltaVista gets most of its results from its own index, however they do pull the top 5 results of each search from Overture (formerly Goto).

Inktomi
Inktomi’s popularity grew several years ago as they powered the secondary search database that had driven Yahoo. Since then, Yahoo as switched to using Google as their secondary search and backend database, however Inktomi is just as popular now, as they were several years ago, if not more so. Their spiders are named “Slurp”, and different versions of Slurp crawls the web many different times throughout the month, as Inktomi powers many sites search results. There isn’t much more to Inktomi then that. Slurp puts heavy weight on Title and description tags, and will rarely deep crawl a site. Slurp usually only spider’s pages that are submitted to its index.

Inktomi provides results to a number of sites. Some of these are America Online, MSN, Hotbot, Looksmart, About, Goto, CNet, Geocities, NBCi, ICQ and many more.

Lycos
Lycos is one of the oldest search engines on the Internet today, next to Altavista and Yahoo. Their spider, named “T-Rex”, crawls the web and provides updates to the Lycos index from time to time. The FAST crawler provides results for Lycos in addition to its own database.

The Lycos crawler does not weigh META tags to heavily, instead it relies on its own ranking algorithm to rank pages returned in results. The URL, META title, text headings, and word frequency are just a few of the methods Lycos uses to rank pages. Lycos does support pages with Frame content. However, any page that isn’t at least 75 words in content is not indexed.

Excite
Excite has been around the web for many years now. Much more of a portal than just simply a search engine, Excite used to be a fairly popular search engine, until companies such as Google seemed to have dominated the search engine market. As of recently, Excite no longer accepts submissions of URL’s, and appears to no longer spider. To get into the Excite search results, you need to be either listed with Overture or Inktomi.

Looksmart
Getting a listed with Looksmart could mean getting a good amount of traffic to your site. Looksmart’s results appear in many search engines, including AltaVista, MSN, CNN, and many others.

Looksmart has two options to submit your site. If your site is generally non-business related, you can submit your site to Zeal (Looksmart’s sister site ), or if you are a business, you can pay a fee to have your site listed. Either method will get you listed in Looksmart and its partner sites if you are approved.

Once you have submitted your site, and it is approved for listing it will take up to about 7 days for your site to be listed on Looksmart and its partner sites.

AOL Search
America Online signed a multiyear pact with Google for Web search results and accompanying ad-sponsored links, ending relationships with pay-for-performance service Overture Services and Inktomi, its algorithmic search provider of nearly three years

Take some time to register with these search engines as soon as possible and watch the traffic grow.

Using Keywords research to diversify link profiles

2009-01-02T11:01:00.000-08:00

Using your keyword research when crafting link profiles is extremely important for both internal and external tagging. Crafting link profiles is all about related diversity. What I mean by that is we want to have a diversified link text collection that is made of up related phrasings and creates a ‘theme’ in the eyes of a search engine.

A full featured link profile for a given page or website should be diverse in links texts as well as timing of the links. Search engines look for anomalies in these areas and can discount or devalue your links if it believes them to be artificially crafted. I would say the thresholds are likely reasonably high (for major link spammers) but it is still an area of interest and potentially concern.

Beyond the fact that there is the potential for running afoul of the search engines, creating diversity and themes will ultimately create a stronger link profiles and naturally create long-tail traffic opportunities as well.

How to get top 10 rankings on Google & Yahoo! The proven SEO software tool!

2008-12-18T22:21:00.001-08:00

Internet Business Promoter (IBP) is a multi-award winning website promotion software tool. IBP helps you get high search engine rankings:

* Get top 10 rankings on Google, Yahoo, MSN Search and others.
* Get more website visitors and increase your revenue.
* Outperform your competitors.

How to get more customers in economically difficult times

2008-12-14T22:14:00.000-08:00

Times are tough. A survey shows that more than 8 out of every 10 Americans are frightened about the state of the economy. Anxiety is at an all time high.

Your business has probably suffered from the financial crises. Fortunately, even today there are ways to get more customers and sales.

Useful Tips for User - Friendly Web Designing

2008-12-11T22:09:00.000-08:00

A website is a handy and trendy marketing tool for business. For a good website, the visual web design must be attractive and must be able to grab the attention of a large number of visitors.

Web designing is an art and has to be done with interest and involvement. When done with involvement, the user-friendly feature will automatically get incorporated in the design. Stunning web design with good programming and marketing strategies will greatly increase the visibility of the website to the Internet browsers.

From this introduction it can be easily understood that web design is the key aspect of a website. For designing a user-friendly website here are a few tips which I gained through my experience in web designing. These useful tips, when implemented, will yield good user-friendly web designs.

Search Engine Optimization: Basic SEO Strategies for Beginners

2008-12-08T21:52:00.000-08:00

Search engine optimization (SEO) is the process getting your website ready to be found in organic web searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.

Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

Learn SEO Step by Step (2)

2008-11-06T11:01:00.000-08:00

DO NOT WAIT TO PUBLISH (UPLOAD) CHANGES!

- Once you have selected the title for your page, make the change and publish the page.
- Once you have added some content while working on keyword density, publish the page again.
- Once you have added effective alt tags to a page, publish the page again.

- Once you have added effective heading tags, publish the page again.

- Once you add an effective keyword meta tag, publish the page again.

- Once you add an effective description meta tag, publish the page again.

- Once you have added some effective anchor text links, publish the page again.

- Once you have added title attribute tags to your links, publish the page again.

First, you will begin to rapidly see the results of all your hard work, one step at a time. The second benefit of this method of continually uploading your changes, is that Google LOVES new content. The more “spider food” you feed the bots, the more often they will return looking for more changes.

Above all, relax and have fun.

Don’t worry about how much you are able to do at a time. Do what you CAN do as you can do it. Every baby step brings you that much closer.

Just take things one step at a time at a pace comfortable for you.

Busby SEO Test Need Tasks You Should Do Every Day

2008-11-04T03:21:00.000-08:00

There are five simple Busby SEO Test tasks that you need to do daily to keep your Busby SEO Test site on top. Here they are:

1. You need to start off by managing your Busby SEO Test page links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your Busby SEO Test site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.

# Re-order your Busby SEO Test links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your Busby SEO Test site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).
# Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the webmaster know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common curtesy to inform the webmaster as to whether or not you are willing to exchange links within two or three days of receiving a request. Webmasters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.
# Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.
# Finally, you should check each feature of your Busby SEO Test website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.

Learn SEO Step by Step (1)

2008-11-02T11:00:00.000-08:00

Many people can become completely overwhelmed with the process of optimizing their website. Often times, every change you make leads you to another change you need to make. At times the process begins to seem endless.

One issue that causes this, is trying to focus on too many things at once. Approaching this process one baby step at a time is absolutely vital.

YOU HAVE TO LEARN SEO STEP BY STEP

Okay, I know many of you have heard me ask this multiple times, but I am bound to ask it many more times over the coming months.

QUESTION: How do you eat an elephant?

ANSWER: One bite at a time . . . (serious groaning here!)

Now let’s begin to focus on things that will help you keep on track, without becoming totally overwhelmed.

One of the most powerful methods of overcoming this feeling is to put yourself in a position to be able to enjoy rapid rewards for the work that you do. Every step you take is bringing you in the right direction.

HOWEVER, many of us are perfectionist . . . (you already know who you are)

If you wait for your site, (or even a page for that matter) to be perfect before uploading changes, it will take far too long for you to see results. If every change you make brings you a little closer to your target, you get excited. You actually begin to see where you are headed. The more excited you get, the easier it becomes to follow the steps without becoming discouraged.

Keywords Selection - How To Select The Right Keywords For SEO

2008-11-01T23:53:00.000-07:00

Keywords selection is a very important process before you start applying SEO to your website. This is because without proper keyword planning, your SEO effort will not bring you any conversion as visitors to your site are not targeted at all. Relevancy is the key here.

When you are doing your keyword research, it is important for you to choose the most relevant keywords for your business. Basically, keywords can be categorized into 3 types, which are: Too Hot Keywords, Just Right Keywords, and Too Cold Keywords. "Too Hot Keywords" are words like "florists", "translation", or "gifts". These types of keywords are too generic, which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: aircon servicing, Singapore translation agency") By optimizing those "Just Right" keywords, you can get more targeted traffic to your website and increase the chance of conversions.

For SEO, it does make more sense to target keywords that fall in the Just Right category. As for "Too Cold Keywords", they are usually long-tail key phrases like "corporate gifts for any event and budget". When SEO is done correctly, you will get traffic from the long tail phrases due to the overall
targeted keyword theme. So what do I mean by targeted keyword theme?

The bad new is that an optimizer will not be able to predict what kinds of long tail keywords that searchers will use. Therefore, long tail SEO can only be done by targeting the right keyword theme and creating relevant content.

When coming up with long tail content, just treat yourself as an educator. Write informative articles to educate your target market about the product or service that you are providing. In this case, you will be able to move your prospects that are in the research phase to the buying phase, which increases your chance of conversions.

Internet Back Links And Google Ranking

2008-10-31T22:01:00.000-07:00

If you are aware of the Google ranking of websites, you must also be aware of certain factors that play a great role in heightening the ranks. You must also know that the backlinks are one of the most effective factors that are very important in improving the Google rank. If you are not quite well aware of the importance of the backlinks, click down this page since it will provide you with the necessary details.

How would you understand if the Google ranking of your website is high or not? You have to notice the page ranking of the pages of your websites. The higher the page rank, the higher the Google ranking of your website. If you are desirous to get your website listed in Google organic results, the important websites have to link to your websites. There are many website owners who generally manage to have a number of websites linked to their websites, bulk by bulk. If those websites are popular and frequently visited, and if the keywords of the backlinks are quite relevant, the linked websites are sure to be more and more popular. The page ranking also is sure to go high.

You might wonder if backlinks form the only factor which is important in deciding the Google ranking of the websites. The fact is that there are some more factors that are also quite important in deciding the Google ranking of the websites.
These factors are discussed below.

The most important thing that matters in deciding the Google ranking of the websites or some pages is the quality of the content. It has to be taken care that the content has a uniformed density of keywords. The content has to be informative. The keywords should be used in a way that they should never appear to have been forced in to the content.

The keywords of the backlinks should be chosen after giving much thought to it. They should be attractive so that the visitors feel tempted to click on the backlink and visit the page. The more the number of the visitors is, the better if the Google ranking of the website since the number of the visitors into a website is one of the important factors that decide the Google ranking of the websites. Here lies the importance of the backlinks in Google ranking.

There are certain things that have to be kept in mind. Backlinking helps in facilitating the navigation of the visitor into your website. You have to take care that the websites from which the backlinks of your websites are should be of a high quality. If the quality of that website is too poor, it may harm the Google ranking of your website while if that website is high in quality, the backlinks from that website may heighten the Google ranking of this website. You also have to take care that the website where the backlinks link to your website contain relevant contents.

6 Tools for Improving Your Rank

2008-10-13T12:50:00.000-07:00

Whether it's an intranet, extranet or a public facing Web site, this websites gives you the features that encourage user adoption, increase site traffic and reduce bandwidth issues.

It's a part of SEO tools and SEO Tips. And than, SEO Search engenie will be more effective with this tools.

The 6 tools you need to use to become a highly-profitable SEO expert:
1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.

2. Keyword Research Tools - discover the keywords your customers are searching for right now.

3. Competitive Research Tools - see what keywords your competitors are targeting.

4. Online Activities - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords. Save money using these free Yahoo! Search Marketing & Microsoft adCenter Coupons.

5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.

6. Search Engine - determine how effective your marketing is by watching your search engine rankings improve.

Search Engines Extracting Table Data on the Web

2008-10-10T11:23:00.000-07:00

The Web is filled with page after page after page of data. That data is usually organized differently from one site and one page to another, and contained in text, in pictures, in videos, in audio, in columns, in rows, in frames, and many other formats.

When a search engine spider comes to a page on the Web, it will try to go through all of the text it finds, make note of links to other pages, consider alt text for images, and view meta data tags.

Search engines spiders will decide whether or not the content of pages should be indexed by the search engine, and determine which links to follow next.

Sometimes search engine spiders will pick out part of a page to treat a little differently for one reason or another. It might extract specific types of information, or look for data in specific formats. For instance, Google might find a list on a page, and send information about the list to the data base for Google Sets. I wrote about some of the details in a post about the Google Sets patent.

How Search Engines May Use Images to Rank Web Pages

2008-10-10T11:20:00.001-07:00

Images on a web page can provide a chance to express ideas in a visual way that can convey a considerable amount of information, and may also add to the attractiveness and perceived quality of a site.

When search engines rank pages in search results, images may have some impact in those rankings.

A search engine might look at the captions associated with pictures, or alt text provided as an alternative for when people browse the Web without images turned on or when those browsers are using screen reading software.

Search engines might also look at text surrounding an image, especially within the same HTML container, or block or segment.

Those indexing services could also associate other content on a page with an image, including the page’s title.

Where’s The Online TV Search?

2008-10-10T11:20:00.000-07:00

As consumers, we should be thrilled the TV networks have started delivering nice, deep inventories of video clips and longer-form videos online. That’s great until you want to explore the current and archived stuff on each domain.

Maybe I should cut some slack to our beloved cable and broadcast networks, who are used to having audiences find their fare through on-air guides and remote controls. After all, TV audiences don’t conduct free-form searches to find shows. But I don't think any video providers deserve this break.

So where’s the online TV search? Last week, I asked many Future TV Show 2008 attendees about findability matters.

Their responses were very interesting, at least to me. While I won’t name names, I heard several executives flatly say their site searching and browsing capabilities were terrible. The rest I would classify as apathetic, which probably comes from years of limited options and lack of control.

Yet these TV networks are not different online, and sound like other web publishers these days. They are paying attention to acquiring and keeping visitors on their domains.

At the NYC show, I heard many familiar questions: How do I get people to my site? How can I get more video streams and page views? How can I really make money online? How do I measure our success?

We’re all learning that online video isn’t exactly the same animal as its on-air cousin. There are differences in terms of consumption patterns, for starters. The destinations that succeed will learn how to engage and optimize their new online audiences through effective video search, discovery and sharing mechanisms.

1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs

2008-10-10T11:18:00.001-07:00

Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. "Yahoo O&O" - owned and operated -- was the new search buzzword tossed around during the conference call. More good news: search revenue grew by approximately 30 percent. International search for Yahoo properties showed RPS gains accelerating into the high teens.

Improving the quality of traffic with domain controls and ad quality filtering promise to improve lead quality and advertiser ROI over time. The cleanup, though, limited Yahoo's revenue growth in Q4. Yahoo's stock price dropped below $20 again.

Search marketers, agency owners, CEOs, and CMOs need to know whether Yahoo CTR improved due to Panama; how the recession will affect search and display advertising; and how much Yahoo share of total searches improved.

4 Yahoo Q4 Trends All CMOs Need to Know

1. Search marketers can count on improved click-through rates from Yahoo searchers clicking on paid search (PPC) ads.

2. Search continues to be strong and as close to "recession-proof" as any form of online advertising. Advertisers can expect high ROI unless the recession significantly reduces commercial searches.

3. Yahoo share of searches continue to increase, reassuring major brands and search marketers that the Yahoo spotlight will continue to shine on search.

4. Search marketing agencies who specialize in one vertical would be well-advised to diversify their client portfolio, with weakness in housing, financial services, travel, and to a lesser extent retail.

The bad news: 1,000 Yahoo employees will be laid off, a move that may streamline the company but won't boost stock price or improve client service for search marketers, CMOs, and agencies. With higher revenue per employee than competitors, Yahoo executives may not even see productivity gains.

Is EU Softening On Online Activites, Acquisitions

2008-10-10T11:18:00.000-07:00

Seems the European Union is becoming more sensitive to the workings of the internet. Recent rulings have changed their once strong position about its impact on Europe and its people.

Recent reports tell that they are ready to approve the acquisition of DoubleClick by Google - regardless of what had previously been thought to be a move closer to an online monopoly.

The latest is their decision not to make ISPs give the information of users who have used P2P software for sharing files, a battle that has been fought globally for copyright issues of music and film.

"The European Union's highest court ruled this week that Internet service providers in the EU do not have to give entertainment companies the names of Web users suspected of illegal file sharing.

Internet service providers only have to disclose the names of suspects in criminal cases, not in civil lawsuits, the EU court upheld.

EU countries generally provide consumers a broad range of privacy protections," AVN reported today.

It will be worth watching how these new decisions change the internet legal landscape in Europe.

CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind

2008-10-10T11:16:00.000-07:00

I'm constantly on the lookout for software tools and services that help us serve our clients better. Since I've been a closet geek and software junkie my entire life, I get a mild kick when I come across software that's well-designed and provides value and features that really stand out. Yesterday I was tipped off to one that almost literally knocked me out of my chair.

It's called CrazyEgg, and it analyzes site visitor behavior in ways I didn't think possible -- and presents the results in a strikingly powerful, engaging manner.

The thing is so chock full of features that time and blog space don't allow me to go into too much depth. In a nutshell it lets you see exactly what elements a site page visitor clicks on - in various graphically-rich ways - like a scatter-map (they call it "confetti"), or a "heat map," or a variety of other views.

It also allows you to test page variations against each other in novel ways - absolute gold for conversion optimizing.

Best of all, it delivers tremendous value, available elsewhere at a much higher cost. But they're giving away most of the valuable functions for free.

Run, don't walk.

P.S. Rumor has it a search industry luminary is behind the service.

How a Search Engine Might Provide Searchers with Related Search Queries For Web Pages

2008-10-10T11:13:00.000-07:00

If you look at a typical page that shows up after you perform a search at one of the major commercial search engines, you’ll see that those search result pages don’t differ too much from each other.

Some sets of search results do include news, images, maps, amd other results that go beyond just a list of web pages that may contain the keywords used in a search.

But, how interested would you be in entering the address of a web page and seeing related search queries for that page, or related people or places or other pages?

Inversion Searches Showing Related Queries

This kind of search, referred to as an “inversion search,” by some Microsoft inventors, is the topic of a new patent application from the Washington-based search provider.
This is a preview of How a Search Engine Might Provide Searchers with Related Search Queries For Web Pages.

Search Engine Strategies London Calling

2008-10-10T11:06:00.001-07:00

If you register for Search Engine Strategies London by Friday, February 1, 2008, you can save £100 with the early bird special. (Which as everyone on this side of the pond knows is worth almost $200, as everyone on the other side of the Chunnel knows is worth €134, or as everyone North of Hadrian’s Wall knows is worth a 750 ml. bottle of Johnnie Walker Blue Label.)

Now, if you haven’t decided to attend “The Premier Event for Search Engine Marketing & Optimization” yet, check out the conference at a glance, which has been updated since I wrote Its “Horses for Courses” at SES London.

Google Gets Tough on Quality

2008-10-10T11:06:00.000-07:00

Advertisers who want to keep their costs down must keep the quality of their landing pages up. Nothing new. But Google recently reiterated their policies on the Inside AdWords blog.

What does Google reward? In both natural and paid search the answer is quality - from a customer point of view. Google rewards landing pages that are easy to navigate and transparent. I will add trust and credibility. Create landing pages and sites that provide a good experience (quality content) for searchers and customers and Google will be happy.

Google was clear about what is not considered quality. They will:

* get rid of squeeze pages designed to collect a name and email

* penalize arbitrage sites that are simply pages of ads

* eliminate sites that knowingly or unknowingly install software (malware)

Google specifically mentioned they discourage “get rich quick” sites, comparison shopping sites, and travel aggregators. This is where affiliates marketers gasp.

Google is serious about the issue. If your landing page gets complaints you could be kicked out of AdWords for those sites. Google also noted that they will no longer warn advertisers of updates, but they will be ongoing.

Affiliate marketers were hit especially hard. They are kings of landing pages. If affiliate marketers or any advertisers hope to survive the Google updates, they must add more content. Simple landing pages that are essentially just another advertisement will be penalized.

Why the changes? Customers are complaining and that could mean losing money. Google makes money when people click on ads so if people don’t click, Google doesn’t make money. Low quality advertisements cost more. If your Google Quality Score is low, you’ll start getting minimum cost per click at $10 just to show your ads.

However, the opposite is also true. Provide good quality sites and your cost will go down while your ads will start rising to the top of the list.

Social Networking Taking Market Share from Dating, Adult Entertainment Sites

2008-10-10T11:02:00.000-07:00

Juniper Research is projecting social networking is expected to overtake dating in 2009 to become the largest revenue generating segment.

Social networks are projected to generate $7.3 billion in advertising revenues by 2013. That will amount to a steady rise in revenues over 2008's projected $1.1 billion.

According to report author Dr. Windsor Holden, "It's clear that we have seen an industry wide shift regarding the implementation of business models in this area. Whereas initially there was a perception that users would pay a small mobility premium to access social networks on their handsets, it rapidly became clear that to achieve truly mass adoption, it would be necessary to offer free membership and then to augment that with advertising and the sale of premium content."

Meanwhile, Hitwise general manager of global research, Bill Tancer, is saying that searches for pornography are down about 50% due to increase in searches for social networking.

"My theory is that young users spend so much time on social networks that they don't have time to look at adult sites," Tancer told Reuters.

Tancer analyzes search behavior and its reflection on society in his new book, Click: What Millions of People are Doing Online and Why It Matters.

What do you think of the rise in social networking? Is it changing societal behavior? Give us your thoughts in the comments.

Google Plans a Navy of Data Centers

2008-10-10T10:51:00.001-07:00

You have to love the ingenuity of Google. If it’s not using pigeons to power its index, it’s sending up WiFi-equipped balloons.

Now it appears that Google might have plans to deploy a vast navy of ships, loaded with data centers, and powered by the sea’s waves!

According to The Times:

The company is considering deploying the supercomputers necessary to operate its internet search engines on barges anchored up to seven miles (11km) offshore.

The “water-based data centres” would use wave energy to power and cool their computers, reducing Google’s costs. Their offshore status would also mean the company would no longer have to pay property taxes on its data centres, which are sited across the world, including in Britain.

Right now, Google’s navy exists only in the form of a patent application–which means it may never see the light of day.

Here’s an idea for Google. Google Gyms! Connect the treadmills and exercise bikes to your power grid and use the heat from the servers to keep the swimming warm!

Quick, I need a blank patent application, stat!

Google Phrase Based Indexing Patent Granted

2008-10-10T10:51:00.000-07:00

Before becoming a co-founder of the new search engine Cuil, Anna Lynn Patterson worked at Google upon a way of looking at how often different phrases appeared together on pages on the Web, described in a series of patent applications which share a common description, with different claims sections that itemize different parts of that description.

I summarized the description from one of the patent filings in my post from December 29, 2006, in Phrase Based Information Retrieval and Spam Detection

One of the patent applications from that series, Automatic taxonomy generation in search results using phrases, which I hadn’t originally come across back in 2006, was granted today, and covers the idea of taking documents that share related phrases, and clustering them with the related phrases to provide search results that might cover a range of categories related to search queries.

Clustering

What do I mean by clustering?

I watched a great example of clustering this weekend during a television show on Global Warming.

The show used a golfing analogy to describe the differences between attempting to predict weather patterns for a few days in the future, and for a much longer period of time.

Using different theories to try to forecast the weather for three for four days in the future is a little like trying to putt a golfball into the hole from about ten feet away. Imagine each variation of a theory to predict the weather as a swing, and a golfball approaching the hole as a prediction.

Because the distance isn’t too far, most of the golfballs hit will come very close to the hole, clustering around it. If you have 50 different theories, you may end up with 50 golfballs closely together around the hole.

Predicting the weather a few years in the future based upon different theories may be more like trying to trying to hit a golfball into a hole from 250 feet away. Hit a few thousand golfballs towards the hole, and they will be spread further apart. You may see a pattern emerge, with some balls clustered together, and some clusters closer and futher to one another.

Similar golf swings (or similar theories) may result in some golf balls being clustered closer together. When you have clusters of golfballs farther apart, they may be the result of golfball swings (or theories) that are very different. The clusters could be said to cover different categories of theories related to predicting the weather.